کد مقاله : 1027-SSRC (R1)

استادیار گروه اموزش تربیت بدنی دانشگاه فرهنگیان ایران تهران

Mass communication media and sports organizations are very dependent on each other; So that visual, visual and audio media act as communication links between sports organizations and audiences. They play a significant role in determining the image and recognition of organizations, people and sports events in public opinion. The Internet is one of the most important means of communication that has grown rapidly and is considered as an essential marketing tool for the sports industry (Alonso et al., 2016). Examining online users of websites from various dimensions, including their acceptance of the website, is an important element that determines the behavior of online sports consumers. The purpose of this research is to investigate the effect of website content and structure on users' revisiting of sports websites. This research is among correlational research, in terms of practical purpose and in terms of data collection, it was collected online among the audience of sports websites. To measure the content of the website, structure and revisits, the questionnaire of Boroujerdi et al. (2020) was used.According to the output of PLS, the website content predicted .45 of the changes in revisiting sports websites, and the website structure also predicted .43 of the changes in the variable of revisiting the website, the T-coefficient above 1.96. Confirmed both paths. Based on these results, it can be said that when the content is attractive and useful and the website structure is regular and easy to access, users will be more inclined to revisit and use the website frequently. This is critical to attracting and retaining user attention and can have a positive impact on the user experience and success of sports websites.
Reference
Alonso, M., Moreno, F. C., Ríos, F. M., & Alguacil, M. (2017). Online sport event consumers: Attitude, E-quality and E-satisfaction. Journal of theoretical and applied electronic commerce research, 12(2), 54-70.
Borojerdi, S., Eghbali, K., Mansouri, H., & Mohammadi, M. (2020). The Effect of the Website's Environmental Signs on the Fans' Intention for Revision: Emphasizing the Role of the Mediator of Inner and Emotional States. Sport Management Studies, 12(60), 251-270.

Website؛ website content؛ website structure