The comprehensive management model of holding horse racing competitions based on event technologies Majoles
پذیرفته شده برای پوستر
شناسه دیجیتال (DOI): 10.22089/ssrc.2024.4105
کد مقاله : 1038-SSRC
نویسندگان
1عضو هیات علمی
2دانشجوی کارشناسی دانشگاه گنبدکاووس
چکیده
Purpose: Hosting and holding cultural sports tournaments have become more and more in the focus of national federations due to its numerous economic, cultural, social benefits and even political consequences. Golestan province is considered as the center of the horse industry with three international Equestrian Complex. Therefore, developing a comprehensive model for holding horse races based on technological capabilities is one of the main needs of the horse racing competition.
Methodology: This research was mixed method exploratory type. In the qualitative phase of the research, 10 operational and line managers of the horse racing complex were participated in semi-structured interviews by snowball sampling method. The research tool was a questionnaire extracted from the qualitative phase of the research, which included the competition management system, marketing management system, information and communication management system, support management system, human resources management system, risk management system, and budget management system. The community sample size consisted of 100 trainers, owners, horse riders and horse course judges by purposeful sampling. After ensuring good of fit index of the research model, PLS-3 software and SPS software used (P ≤ 0.05).
Results: The values of the coefficients of factor loadings, combined reliability and convergent and divergent validity, the average variance extracted, coefficient of determination and internal validity of constructs, indicated the structural and measurement fit of the research model. The results of factor analysis showed that the competition management majols (0.74) (rules and standards), the information and communication management majols (0.69) (course information display) and the logistic management majols (0.64) (equipment) had the highest path coefficient.
Conclusion: It is suggested to the managers of equestrian complex by the deployment of technology in mange start line and also the smartening of the online betting and ticket sales system, provide the basis for the growth of the horse industry.
Methodology: This research was mixed method exploratory type. In the qualitative phase of the research, 10 operational and line managers of the horse racing complex were participated in semi-structured interviews by snowball sampling method. The research tool was a questionnaire extracted from the qualitative phase of the research, which included the competition management system, marketing management system, information and communication management system, support management system, human resources management system, risk management system, and budget management system. The community sample size consisted of 100 trainers, owners, horse riders and horse course judges by purposeful sampling. After ensuring good of fit index of the research model, PLS-3 software and SPS software used (P ≤ 0.05).
Results: The values of the coefficients of factor loadings, combined reliability and convergent and divergent validity, the average variance extracted, coefficient of determination and internal validity of constructs, indicated the structural and measurement fit of the research model. The results of factor analysis showed that the competition management majols (0.74) (rules and standards), the information and communication management majols (0.69) (course information display) and the logistic management majols (0.64) (equipment) had the highest path coefficient.
Conclusion: It is suggested to the managers of equestrian complex by the deployment of technology in mange start line and also the smartening of the online betting and ticket sales system, provide the basis for the growth of the horse industry.
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