Analyzing the internet content of football clubs in the Kurdistan region in relation to attracting fans
Poster Presentation
Paper ID : 1126-SSRC (R1)
Authors
دانشجوی کارشناسی ارشد مدیریت ورزشی
Abstract
Abstract
Purpose: Today's advertising has become an integral part of the sports community, so that the continuity of any club largely depends on the success or failure of the information, marketing and advertising activities of that club's products and services. Therefore, the purpose of the current research was to identify the effect of internet advertising on attracting fans and the challenges and strategies.
Research method: In this research, the qualitative research method was work-based. Our research community of Iraqi Kurdistan football fans, which is an example of the community of people who follow the official page of football clubs, is purposeful and random in nature to identify the effective factors in attracting club fans. The statistical population consists of 100 fanatical football fans in the Kurdistan Region of Iraq who follow football teams on social media. In order to confirm the interviews conducted in a specialized manner, several experts in this field were interviewed and then later According to experts, the final components of advertising effectiveness were determined.
Findings: According to the conducted interviews, most of the clubs' advertisements are using Facebook pages, which do not have much effect on attracting fans due to lack of appropriate content and lack of sufficient appeal. The results show that with the increase in sports content used, the amount of fans' attraction also increases.
Discussion and conclusion: An important factor that helps to attract fans using advertising is the content that we use for advertising, which should be important in terms of colors, designs, texts, and because of attracting more internet fans. Advertising will be easy.
Purpose: Today's advertising has become an integral part of the sports community, so that the continuity of any club largely depends on the success or failure of the information, marketing and advertising activities of that club's products and services. Therefore, the purpose of the current research was to identify the effect of internet advertising on attracting fans and the challenges and strategies.
Research method: In this research, the qualitative research method was work-based. Our research community of Iraqi Kurdistan football fans, which is an example of the community of people who follow the official page of football clubs, is purposeful and random in nature to identify the effective factors in attracting club fans. The statistical population consists of 100 fanatical football fans in the Kurdistan Region of Iraq who follow football teams on social media. In order to confirm the interviews conducted in a specialized manner, several experts in this field were interviewed and then later According to experts, the final components of advertising effectiveness were determined.
Findings: According to the conducted interviews, most of the clubs' advertisements are using Facebook pages, which do not have much effect on attracting fans due to lack of appropriate content and lack of sufficient appeal. The results show that with the increase in sports content used, the amount of fans' attraction also increases.
Discussion and conclusion: An important factor that helps to attract fans using advertising is the content that we use for advertising, which should be important in terms of colors, designs, texts, and because of attracting more internet fans. Advertising will be easy.
Keywords