An analysis on the marketing and revenue generation of the 2024 Paris Olympics
Poster Presentation
Paper ID : 1139-SSRC
Authors
1دانشجوی دکتری مدیریت ورزشی دانشکده علوم ورزشی دانشگاه رازی
2دانشکده علوم ورزشی دانشگاه رازی
3دانشگاه رازی
Abstract
Abstract
Background:Olympic2024ParisIt will be held from 05 to 21 August 1403 in Paris, Francebe made Committee betweenInternational Olympic in sessionIn the city of Lima, on September 13, 2017, Paris was officially announced as the host of the 2024 Olympic Games.. Olympic marketing is an essential tool for the development of sports in the worldbe
Target: An analysis of the marketing and revenue generation of the 2024 Paris Olympics.
Methodology:Methodological framework of a systematic review article Is. WithUse key search WordOh you,ContentsRelated in several online databases of recovery and destruction85Related study published in Englishand FrenchAt7recent year (2017until the2023),65 studiesentered the research that afterCollect andInformation refinementcontent,itemAnalysis and evaluationwere placed.
Combination of results: Paris estimates that hosting the Olympic events in 2024 will have an economic benefit of 10.7 billion dollars, which French economists and sports experts underestimate.3.5 billion euros in the most recent case and moreAt best, they have predicted 10.7 billion euros and hope that it will benefit about 27 to 35 percent in the tourism sector, which is roughly equivalent to 1.5 to 3.5 billion euros, and about 1 to 1.8 billion euros in the construction sector.
Conclusion:In the 2024 Olympics, the growth of financial revenues from television broadcasting rights and the development of satellite broadcasting of the games play an important role in the growth and development of the Olympic movement. Selling game ticketsThe 2024 Olympics, online around the world, is a successhistoryhas had On the other hand, the side income of the Olympics in the form of sales of official approved goods and services.IOC) with the inclusion of emblems, logos and symbols of the Olympics and the National Olympic Committee. control of the financial income of the OlympicsIOC) that distributes these revenues among national Olympic committees and sports organizations.
Background:Olympic2024ParisIt will be held from 05 to 21 August 1403 in Paris, Francebe made Committee betweenInternational Olympic in sessionIn the city of Lima, on September 13, 2017, Paris was officially announced as the host of the 2024 Olympic Games.. Olympic marketing is an essential tool for the development of sports in the worldbe
Target: An analysis of the marketing and revenue generation of the 2024 Paris Olympics.
Methodology:Methodological framework of a systematic review article Is. WithUse key search WordOh you,ContentsRelated in several online databases of recovery and destruction85Related study published in Englishand FrenchAt7recent year (2017until the2023),65 studiesentered the research that afterCollect andInformation refinementcontent,itemAnalysis and evaluationwere placed.
Combination of results: Paris estimates that hosting the Olympic events in 2024 will have an economic benefit of 10.7 billion dollars, which French economists and sports experts underestimate.3.5 billion euros in the most recent case and moreAt best, they have predicted 10.7 billion euros and hope that it will benefit about 27 to 35 percent in the tourism sector, which is roughly equivalent to 1.5 to 3.5 billion euros, and about 1 to 1.8 billion euros in the construction sector.
Conclusion:In the 2024 Olympics, the growth of financial revenues from television broadcasting rights and the development of satellite broadcasting of the games play an important role in the growth and development of the Olympic movement. Selling game ticketsThe 2024 Olympics, online around the world, is a successhistoryhas had On the other hand, the side income of the Olympics in the form of sales of official approved goods and services.IOC) with the inclusion of emblems, logos and symbols of the Olympics and the National Olympic Committee. control of the financial income of the OlympicsIOC) that distributes these revenues among national Olympic committees and sports organizations.
Keywords