کد مقاله : 1175-SSRC

¹مدیر عامل شرکت خصوصی

²استاد دانشگاه

Corona caused a huge change in the mechanism of small and medium businesses. During the Corona epidemic and after, and with the change in people's lifestyles, digital businesses and startups underwent changes and transformations. In the field of sports, the processes of club ownership and sports management, interface applications between athletes and sports service providers, sports promotion and development sites, start-ups with the topic of analysis, consulting and providing improvement solutions to athletes, training and improving sports literacy. , providing equipment, places and special classes for people with disabilities, the elderly and women, providing gadgets that improve sports and physical health were the topics of interest that sports startups entered. The current research has analyzed the current situation of Iran's sports startups in post-Corona. The statistical population of this research is experts, managers of sports start-ups, sports businesses and sports media. The interviews were open, semi-structured, targeted and available. Data analysis was based on open coding and then selective coding. The research results divided the issue of growth and development of sports startups in the country into 5 components of macro and strategic policies, business market approach, organizational managers, cultural-social issues and human resources. In order to activate sports start-ups, the present research makes the following suggestions: to prepare and formulate a road map for sports start-ups, to create a specialized organization or deputy for sports start-ups, to clarify supporting upstream documents and inform. detailed material and spiritual support, creating an association for sports startups in the country, creating a specialized accelerator in sports, bringing together sponsoring institutions and organizations, holding fund raising events, advertising and informing startups sports

&ldquo؛ sports start-up&rdquo؛ corona&rdquo؛ post-corona&rdquo؛ digital business&rdquo؛ , &ldquo؛ Iranian sports&rdquo