Identifying the Applications of Artificial Intelligence in Sports Marketing and Commercialization
Poster Presentation
Paper ID : 1202-SSRC
Authors
1Master's student, Sports Management Department, University of Tehran, Tehran, Iran
2Assistant Professor, Department of Sport Management, Faculty of Sport Sciences and Health, University of Tehran, Tehran, Iran.
Abstract
Introduction
Artificial intelligence can be defined as a learning mechanism that comes from big data sets and ongoing processes. The sports industry has become increasingly complex with the expansion of digital technologies such as fiber internet access, 5G wireless communications and blockchain. Sports business professionals should not be short on artificial intelligence because in the current situation, there is an opportunity to increase capacity by empowering human resources to focus their attention elsewhere. Sports marketing is a sub-section of marketing that focuses on both advertising sports events and teams as well as promoting other products and services through sporting events and sports teams. This is a service in which the advertised element can be a physical product or a trademark. The aim of this research was the role of artificial intelligence in the marketing and commercialization of sports.
Research method:
This research was applied from the point of view of purpose and the method of gathering data through qualitative interviews.
Research findings: The research findings showed that the examples interviewed in this study include analyzing gameplay and player performance, preventing athlete injury, adjusting training and diet plans, hiring, shopping tickets, sports predictions, competitive analysis, automation of sports journalism, interaction with fans, virtual reality (VR) and advertising.
Discussions and Conclusions:
These programs show how AI can be used in different ways to improve many aspects of sports and play. Using artificial intelligence, teams gain more awareness of players, allowing for informed decisions and strategic planning. In addition, artificial intelligence can play an important role in preventing injuries and helping athletes stay in good shape.
Artificial intelligence can be defined as a learning mechanism that comes from big data sets and ongoing processes. The sports industry has become increasingly complex with the expansion of digital technologies such as fiber internet access, 5G wireless communications and blockchain. Sports business professionals should not be short on artificial intelligence because in the current situation, there is an opportunity to increase capacity by empowering human resources to focus their attention elsewhere. Sports marketing is a sub-section of marketing that focuses on both advertising sports events and teams as well as promoting other products and services through sporting events and sports teams. This is a service in which the advertised element can be a physical product or a trademark. The aim of this research was the role of artificial intelligence in the marketing and commercialization of sports.
Research method:
This research was applied from the point of view of purpose and the method of gathering data through qualitative interviews.
Research findings: The research findings showed that the examples interviewed in this study include analyzing gameplay and player performance, preventing athlete injury, adjusting training and diet plans, hiring, shopping tickets, sports predictions, competitive analysis, automation of sports journalism, interaction with fans, virtual reality (VR) and advertising.
Discussions and Conclusions:
These programs show how AI can be used in different ways to improve many aspects of sports and play. Using artificial intelligence, teams gain more awareness of players, allowing for informed decisions and strategic planning. In addition, artificial intelligence can play an important role in preventing injuries and helping athletes stay in good shape.
Keywords