Marketing and commercialization in the field of sports with a focus on sponsorship
Poster Presentation
Paper ID : 1495-SSRC
Authors
دانشگاه آزاد اسلامی شاهرود
Abstract
This article explores the profound impact of sponsorship on the sports industry, focusing on its financial effects in the realms of sports events, competition improvement, and increased spectator attendance. Employing both qualitative and quantitative research methods, the study delves into various facets, including event launch, facility enhancement, athlete support, and advertising strategies.
Sponsorship is identified as a catalyst for sporting event development, contributing significantly to facilities, equipment, and athlete support. The study emphasizes the importance of aligning sponsorship goals with those of sports organizations to ensure successful development and promotion. Specific ways sponsors contribute to events, athletes, and technology enhancement are detailed, highlighting the multifaceted nature of financial support.
Theoretical frameworks from sports management, marketing, and economics are incorporated to provide a comprehensive understanding. Concepts from sports economics, marketing principles, and stakeholder theory are applied to analyze how sponsor financial support impacts supply and demand dynamics, advertising strategies, and collaboration between stakeholders.
Financial support in launching sports events involves funding costs, advertising, and enhancing spectator experiences. Sponsoring athletes includes support for training, equipment, salaries, and performance bonuses. Optimal ways to improve facilities and equipment are outlined, emphasizing advanced technology and modern structures. The study suggests steps for effective cooperation, such as determining common goals, ensuring transparency, and utilizing technology.
Key measures to improve sports competitions through sponsorship involve equipment support, team sponsorship, large events, promotion, and sports infrastructure development.
Sponsorship's role in supporting equipment and technology is detailed, emphasizing advancements, smart technology, research and development, and enhancing the spectator experience. The study extends its focus to improving sports competitions and leagues through financial support, promotion, youth player development, facility upgrades, and participation in cultural matters.
In conclusion, the symbiotic relationship between sponsorship, marketing, and sports development emerges as a driving force in the industry's evolution. Sponsors, through strategic financial allocation, contribute to continuous improvement, creating an appealing sports environment. Transparency, ethical practices, and long-term collaboration are underscored as crucial for positive outcomes, positioning sponsorship not just as a financial enabler but as a transformative force shaping the sports industry's future
Sponsorship is identified as a catalyst for sporting event development, contributing significantly to facilities, equipment, and athlete support. The study emphasizes the importance of aligning sponsorship goals with those of sports organizations to ensure successful development and promotion. Specific ways sponsors contribute to events, athletes, and technology enhancement are detailed, highlighting the multifaceted nature of financial support.
Theoretical frameworks from sports management, marketing, and economics are incorporated to provide a comprehensive understanding. Concepts from sports economics, marketing principles, and stakeholder theory are applied to analyze how sponsor financial support impacts supply and demand dynamics, advertising strategies, and collaboration between stakeholders.
Financial support in launching sports events involves funding costs, advertising, and enhancing spectator experiences. Sponsoring athletes includes support for training, equipment, salaries, and performance bonuses. Optimal ways to improve facilities and equipment are outlined, emphasizing advanced technology and modern structures. The study suggests steps for effective cooperation, such as determining common goals, ensuring transparency, and utilizing technology.
Key measures to improve sports competitions through sponsorship involve equipment support, team sponsorship, large events, promotion, and sports infrastructure development.
Sponsorship's role in supporting equipment and technology is detailed, emphasizing advancements, smart technology, research and development, and enhancing the spectator experience. The study extends its focus to improving sports competitions and leagues through financial support, promotion, youth player development, facility upgrades, and participation in cultural matters.
In conclusion, the symbiotic relationship between sponsorship, marketing, and sports development emerges as a driving force in the industry's evolution. Sponsors, through strategic financial allocation, contribute to continuous improvement, creating an appealing sports environment. Transparency, ethical practices, and long-term collaboration are underscored as crucial for positive outcomes, positioning sponsorship not just as a financial enabler but as a transformative force shaping the sports industry's future
Keywords