Poster Presentation

Paper ID : 1629-SSRC

مدرس

The purpose of this study was to determine the effect of aesthetic of pools in Tehran on creating positive emotions and consequently their behavioral intentions. The Method of this research is descriptive-survey. The statistical population of this study consisted of clients (male and female) referring to the pools of Tehran city. Due to the unlimited number of community members, the sample size was set to 384 according to unlimited communities. In this regard, the city of Tehran was divided into four regions: North, South, East,West and center and sampling was done among these areas. Finally, 339 complete questionnaires were used for statistical analysis. The instrument used in this study was a researcher-made questionnaire used for demographic (age, gender, etc.), aesthetic (15 items), positive affect (5 items) and behavioral intentions (4 items) items. Validity was confirmed by 5 university sports management professors and its reliability was assessed with Cronbach's alpha that was 0.87 for aesthetic, 0.74 for positive emotions and 0.85 for behavioural intentions. Statistical operations were performed by SPSS software version 22 and Lisrel 8.50 modeling software. The results of the present study showed that the aesthetics of swimming pools can be divided into four general indices: beauty of interior design, beauty of equipment, beauty in color selection and beauty in pool lighting. Also, according to other results, aesthetic has positive relation with positive emotion (r=0.603) and behavioural intentions (r=0.420). On the other hand, the aesthetics of swimming pools according to the customer's view can influence on the positive emotions (β=0.65) of the customers and positive emotion can affect behavioural intention positively (β=0.84).

Aesthetics; sports places; positive emotions; behavioral tendencies