Strategies for Developing Sales Ethics in Sport Businesses
Poster Presentation
Paper ID : 1748-SSRC
Authors
1Master's student in the management of organizations and sports clubs, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran
2Department of Sport management and Motor Behavior, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran,
3Department of Sport management and Motor Behavior, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran;
Abstract
Background: Sales ethics refers to the ethical principles and values that must be observed in business and sales activities. This includes behaviors and actions used in interaction with customers and colleagues, such as honesty in feedback, providing accurate information, respecting customers' rights, and enhancing their shopping experience. Respect for the rights of employees, fairness in business transactions, and commitment to ethical standards are also part of sales ethics. In the sports industry, where products are offered as goods and services, the investigation of sales ethics becomes more important, as the quality of service can be difficult for customers to evaluate.
Aim: The aim of this study was to formulate ethical sales strategies for sport enterprises.
Methodology: Qualitative research and data analysis were conducted through theme analysis using semi-structured interviews as the research tool. Participants included Sport marketing professors, sport business owners, Customers, and ethics professors (P=10). The interview process continued until theoretical saturation was achieved. The triangulation method was used to validate the research.
Results: The results indicated that the strategies for fostering ethical practices in sport businesses revolved around 5 primary themes: 1- Management and organizational structure solutions, 2- Reviewing laws and regulations pertaining to businesses, 3- Educating and empowering sport business owners, 4- Spreading and advocating for ethical culture and values, and 5- Establishing monitoring systems for sport businesses.
Conclusion: The findings of this study offer practical recommendations to sport and business stakeholders, enabling them to institutionalize and enforce ethical standards in sport businesses. Fostering sales ethics in sport businesses can yield positive outcomes like enhanced commitment, loyalty, and customer satisfaction, ultimately resulting in improved branding of sport businesses.
Aim: The aim of this study was to formulate ethical sales strategies for sport enterprises.
Methodology: Qualitative research and data analysis were conducted through theme analysis using semi-structured interviews as the research tool. Participants included Sport marketing professors, sport business owners, Customers, and ethics professors (P=10). The interview process continued until theoretical saturation was achieved. The triangulation method was used to validate the research.
Results: The results indicated that the strategies for fostering ethical practices in sport businesses revolved around 5 primary themes: 1- Management and organizational structure solutions, 2- Reviewing laws and regulations pertaining to businesses, 3- Educating and empowering sport business owners, 4- Spreading and advocating for ethical culture and values, and 5- Establishing monitoring systems for sport businesses.
Conclusion: The findings of this study offer practical recommendations to sport and business stakeholders, enabling them to institutionalize and enforce ethical standards in sport businesses. Fostering sales ethics in sport businesses can yield positive outcomes like enhanced commitment, loyalty, and customer satisfaction, ultimately resulting in improved branding of sport businesses.
Keywords