طراحی الگوی تاثیر تکنولوژی و زیبا شناسی بر عملکرد تجاری و توسعه شهر میزبان رویدادهای ورزشی
Poster Presentation
Paper ID : 1793-SSRC (R1)
Authors
1مدرس دانشگاه فرهنگیان دبیر درس تربیت بدنی
2استاد دانشکده تربیت بدنی دانشگاه کیلان
3استادیار گروه تربیت بدنی دانشگاه فرهنگیان تهران
Abstract
Introduction and purpose: Today, technology is one of the determining factors in all the advanced industries of the world, like sport, and paying attention to different aspects of beauty is one of the valuable examples of sport events, so that one cannot ignore the fruits of sport events in branding the host of major events. Accordingly, this research was conducted with the aim of designing a model of the impact of technology and aesthetics on business performance and the development of the city that host sport events.
Research method: This research is of developmental-applied type, which was implemented in the field. The research tools was the innovation questionnaire (Yashida, Eng et al.) and the consequences of sport events., which were localized. The face validity of the questionnaire with 40 items was confirmed by experts and connoisseurs and its reliability was also confirmed by Cronbach's alpha method (0.88). The statistical population included sport event experts. The statistical sample was purposeful and the number was sufficient, and with the participants of the quantitative part, 111 people were finally participatedin the research. Analysis of research data using Structural Equation Modeling and SmartPLS software.
Findings: The results of the path analysis showed that the effect of the dimensions of innovation, in order of priority, on business performance (0.69) and then on the development of the host city (0.65) was positive and significant. In dimension of technology, the use of mobile phones and applications had the highest priority. At the end, the model of the impact of technology and aesthetics on the business performance and development of the city hosting the sport events was presented.
Discussion and conclusion: In general, innovation in sport events can cause positive attitudinal consequences and urban development. According to the results, it can be said that any city or country in order to accept the hosting of sport events cannot ignore the effect of its development and host business performance, and should pay special attention to the processes of creating quality and innovation such as technology and aesthetics in sport events and appropriate patterns and methods of providing it.
Research method: This research is of developmental-applied type, which was implemented in the field. The research tools was the innovation questionnaire (Yashida, Eng et al.) and the consequences of sport events., which were localized. The face validity of the questionnaire with 40 items was confirmed by experts and connoisseurs and its reliability was also confirmed by Cronbach's alpha method (0.88). The statistical population included sport event experts. The statistical sample was purposeful and the number was sufficient, and with the participants of the quantitative part, 111 people were finally participatedin the research. Analysis of research data using Structural Equation Modeling and SmartPLS software.
Findings: The results of the path analysis showed that the effect of the dimensions of innovation, in order of priority, on business performance (0.69) and then on the development of the host city (0.65) was positive and significant. In dimension of technology, the use of mobile phones and applications had the highest priority. At the end, the model of the impact of technology and aesthetics on the business performance and development of the city hosting the sport events was presented.
Discussion and conclusion: In general, innovation in sport events can cause positive attitudinal consequences and urban development. According to the results, it can be said that any city or country in order to accept the hosting of sport events cannot ignore the effect of its development and host business performance, and should pay special attention to the processes of creating quality and innovation such as technology and aesthetics in sport events and appropriate patterns and methods of providing it.
Keywords