Identify Sustainable Revenue Generation Strategies for Selected Sports

Poster Presentation
Paper ID : 1917-SSRC
Authors
عضو هیت علمی
Abstract
The aim of this study was to identify sustainable revenue generation strategies for selected sports federations (karate, judo, wrestling, taekwondo federations). The present research is an applied type in terms of purpose and an exploratory analysis in terms of method, and also this research is based on the type of operations used of the combined type. The statistical population of the study includes professors of sports management and managers of karate, judo, wrestling, taekwondo, rowing, shooting and equestrian federations and the National Olympic Committee. And based on the collected information, 22 people were examined. In the Delphi stage, the components and subcomponents of the research were determined. Then extracted factors were leveled by using Q modeling. The findings showed that the most important revenue-generating factors of selected federations include providing non-sporting products used by athletes by the federation, athlete sponsors, revenues from the World Federation for the development of basic sports, revenues from world competitions, annual contributions of the World Federation, Income from coaching classes, membership fees for basic teams, annual contributions from the Ministry of Sports, and income from participation in world competitions. Therefore, it can be concluded that economic activities under the supervision of the federation to provide products and services needed by athletes and rely on sponsors, as well as external support such as the World Federation and sponsors assistance are the most important sources of permanent funding for federations.
So sports federation need to use better ways to increase income and find new ways to increase their budget
Keywords