Poster Presentation

Paper ID : 1972-SSRC (R1)

دانشگاه رازی

The purpose of the upcoming research was to determine the obstacles of electronic marketing in Iraqi championship sports from the point of view of sports management experts. The current research method was a descriptive survey implemented in the field and was practical in terms of the type of goal. The statistical population of the research included specialists and experts familiar with the subject of electronic commerce and sports marketing, whose statistical volume was about 56. Also according to the size of the statistical population, the entire population was selected as a statistical sample. The tool used in this research was "Questionnaire". In terms of structure, the questionnaire consists of two parts, the first part was examined in the form of 7 questions according to the nature of the research of individual and company information questions. The second part, the questionnaire contained 43 items. These questions are in the form of 7 obstacles named (structural-management obstacles with 10 questions, failure of sponsors in the financial support process with 7 questions, non-use of marketing principles with 6 questions, low professional level of sports in Iraq with 5 questions, legal and media problems with 7 questions, lack of technical aspects in clubs with 5 questions and lack of platforms for attracting international sponsors with 3 questions). In this questionnaire, a five-point Likert scale (very high, high, medium, low, very low) was used, with 5 indicating the highest and 1 indicating the lowest degree of agreement. The face validity of this questionnaire was obtained by ten sports management professors. Confirmatory factor analysis was also used to determine construct validity. The reliability of the questionnaire was obtained through Cronbach's alpha test (α = 0. 84). Questionnaires of a number of the research community were sent to the people by e-mail and collected after completion, and the rest of the research sample was distributed and collected by the researcher personally after the necessary coordination. In the analytical statistics of this research, in order to investigate the impact of various components and obstacles on the implementation of internet marketing in Iraqi championship sports, .

Marketing; Internet Marketing; sports industry; Championship Sports