Effective Model of Communication Management of Social Networks with a Positive Flow Approach in the Sports Community
Poster Presentation
Paper ID : 1991-SSRC
Authors
1PhD Student of Sports Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, Iran
2Department of Sports Management, Chalos Branch, Islamic Azad University, Chalos, Iran
3Assistant professor, University of Art, Tehran, Iran
Abstract
Background: Management of social media communications is now one of the vital aspects of planning in sports communities. These networks have a widespread impact on shaping individuals' attitudes and behaviors. Therefore, the present study aimed to developing an efficient model for managing social media communications with a positive flow approach in the sports community.
Method: The research method was done in a mixed way using the systematic design of the Grounded theory. In-depth and open-ended interviews were used for data collection with 16 experts. These experts included media management and sports media researchers at universities, sports management professors who had publications in this fieldو public relations and communications experts in sports organizations, and also media specialists in sports centers. The sampling was purposeful, using the snowball sampling method. The interview data were analyzed using qualitative content analysis. The interviews were coded using MAXQDA2020 software. To assess the quality and validity of the qualitative results, the criteria of Lincoln and Guba (1985), including credibility, transferability, dependability, and confirmability, were used.
Results: This results showed that The factors of managing social media communications with a positive flow approach in the sports community include three dimensions: media infrastructure development (4 indicators), media culture development (2 indicators), and media flow management (5 indicators).
Conclusion: This results emphasized that, it is necessary to build capacity in social networks and other modern media to cover sports, through the training of specialized human resources and the allocation of necessary resources. also through strategic planning and professional management can using a positive flow approach in social media, sports community communications can be improved, leading to a sense of participation and trust among its members.
Method: The research method was done in a mixed way using the systematic design of the Grounded theory. In-depth and open-ended interviews were used for data collection with 16 experts. These experts included media management and sports media researchers at universities, sports management professors who had publications in this fieldو public relations and communications experts in sports organizations, and also media specialists in sports centers. The sampling was purposeful, using the snowball sampling method. The interview data were analyzed using qualitative content analysis. The interviews were coded using MAXQDA2020 software. To assess the quality and validity of the qualitative results, the criteria of Lincoln and Guba (1985), including credibility, transferability, dependability, and confirmability, were used.
Results: This results showed that The factors of managing social media communications with a positive flow approach in the sports community include three dimensions: media infrastructure development (4 indicators), media culture development (2 indicators), and media flow management (5 indicators).
Conclusion: This results emphasized that, it is necessary to build capacity in social networks and other modern media to cover sports, through the training of specialized human resources and the allocation of necessary resources. also through strategic planning and professional management can using a positive flow approach in social media, sports community communications can be improved, leading to a sense of participation and trust among its members.
Keywords