Explaining the factors affecting the development of start-ups in the field of sports businesses
Poster Presentation
Paper ID : 2149-SSRC
Authors
1دانشگاه رازی
2دانشیار دانشگاه رازی
Abstract
Objective: The first step for the development of sports businesses is to know the factors affecting their success. Without success, the possibility of continuing these businesses will be minimized. On the other hand, the growth and development of small and medium businesses is inevitable in line with the activity of the economic cycle. Therefore, identifying effective indicators in the success of sports businesses is very important and effective for their growth and development in the context of society. Therefore, the current research explains the factors affecting the development of start-ups in the field of sports businesses.
Methodology: Qualitative research method (data base theory). The statistical population of this research includes: experts, professors, business owners and managers of sports clubs. In order to conduct in-depth interviews, the purposeful sampling method and the snow neck technique were used. The research tool was an interview that was conducted with 16 people. The validity of the research tool (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.89. In this way, the reliability of the research was also confirmed. In order to analyze the data, the method of data-base theory and Max Qda version 20 software were used.
Results: The findings of this research showed that the factors affecting the development of start-ups in the field of sports businesses include: the development of expert human factors, the presence of financial sponsors for support, suitable cultural conditions, suitable training to increase awareness. knowing the market and the needs of customers and familiarity with the existing laws and regulations. that these categories have some central and open codes.
Conclusion: Therefore, according to the results of the present research, we conclude that for the development of start-ups in the field of sports businesses, the categories identified in this research should be used to improve the condition of new sports businesses.
Methodology: Qualitative research method (data base theory). The statistical population of this research includes: experts, professors, business owners and managers of sports clubs. In order to conduct in-depth interviews, the purposeful sampling method and the snow neck technique were used. The research tool was an interview that was conducted with 16 people. The validity of the research tool (interview) was examined and confirmed by the interviewees and then the expert professors, and the intra-subject agreement method was used to measure the reliability, and according to this method, the reliability value was equal to 0.89. In this way, the reliability of the research was also confirmed. In order to analyze the data, the method of data-base theory and Max Qda version 20 software were used.
Results: The findings of this research showed that the factors affecting the development of start-ups in the field of sports businesses include: the development of expert human factors, the presence of financial sponsors for support, suitable cultural conditions, suitable training to increase awareness. knowing the market and the needs of customers and familiarity with the existing laws and regulations. that these categories have some central and open codes.
Conclusion: Therefore, according to the results of the present research, we conclude that for the development of start-ups in the field of sports businesses, the categories identified in this research should be used to improve the condition of new sports businesses.
Keywords