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| Number of Proceedings: 3 | ||
| 1 | Identifying factors affecting the willingness to buy products and services in football in the Kurdistan region | |
| Sirvan Mahmood* | ||
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| 2 | The Effects of Brand Equity on Purchase Intention in Pama Brand Sports Shoes | |
| Roya Emamalizadeh, Mahboub Sheikhalizadeh* , Majid Emamalizadeh | ||
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| 3 | Examining the sponsor's attitude model on purchase intention in Iran's premier football league with the mediating role of event sponsor fit | |
| Amir Ahmadi, Akbar Afarinesh Khaki* , Tayebeh Zargar | ||
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