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| Number of Proceedings: 2 | ||
| 1 | The effect of brand personality and brand trust on brand loyalty of sports goods consumers | |
| adel afkar* , ali torkaman | ||
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| 2 | The Effect of Experimental Marketing on Brand Commitment and Brand Trust From the Perspective of Customers in Sports Shops in Tabriz city | |
| fatemeh yazdankhah* , zahra soltani | ||
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