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| Number of Proceedings: 1 | ||
| 1 | Investigating the impact of guerrilla marketing on the image and awareness of a sports brand with regard to the mediating role of social media (case study: Iranian sports brands) | |
| Aazam Bakhshalipour Selakjani* , معصومه (Masoumeh) حسینی (Hossieni) | ||
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