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Number of Proceedings: 2

1 Investigating the impact of social marketing in attracting sports stakeholders (volunteers) with the mediating role of social media
Seyed Ehsan Amirhosseini* , Mryam Jafari Ardakani, Amir Mohammad Parvin, Azam Panahi
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2 Investigating the impact of guerrilla marketing on the image and awareness of a sports brand with regard to the mediating role of social media (case study: Iranian sports brands)
Aazam Bakhshalipour Selakjani* , معصومه (Masoumeh) حسینی (Hossieni)
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