Keywords = | ||
Number of Proceedings: 2 | ||
1 | Investigating the impact of social marketing in attracting sports stakeholders (volunteers) with the mediating role of social media | |
Seyed Ehsan Amirhosseini* , Mryam Jafari Ardakani, Amir Mohammad Parvin, Azam Panahi | ||
Show Article | ||
2 | Investigating the impact of guerrilla marketing on the image and awareness of a sports brand with regard to the mediating role of social media (case study: Iranian sports brands) | |
Aazam Bakhshalipour Selakjani* , معصومه (Masoumeh) حسینی (Hossieni) | ||
Show Article |