| Author = | ||
| Number of Proceedings: 2 | ||
| 1 | The role of customer trust on customer purchase behavior with the mediation of word-of-mouth advertising (Study case of consumers of sports products in Isfahan city) | |
| motahareh arbabibaluchestan* , soheila motalebi, Alireza Omidi, somayeh safari | ||
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| 2 | The effect of online advertising on customers' willingness to buy sports goods in social media (a case study of physical education students of Shahrekord University) | |
| soheila motalebi* , Alireza Omidi, somayeh safari, motahareh arbabibaluchestan | ||
| Show Article | ||