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| Number of Proceedings: 2 | ||
| 1 | The role of customer trust on customer purchase behavior with the mediation of word-of-mouth advertising (Study case of consumers of sports products in Isfahan city) | |
| motahareh arbabibaluchestan* , soheila motalebi, Alireza Omidi, somayeh safari | ||
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| 2 | Determining the Effect of Advertising on Behavioral Intentions and Customer Satisfaction of Sports Complexes Considering Attitude and Product Involvement | |
| Reza Mahmoodi* | ||
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