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Number of Proceedings: 2

1 The role of customer trust on customer purchase behavior with the mediation of word-of-mouth advertising (Study case of consumers of sports products in Isfahan city)
motahareh arbabibaluchestan* , soheila motalebi, Alireza Omidi, somayeh safari
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2 Determining the Effect of Advertising on Behavioral Intentions and Customer Satisfaction of Sports Complexes Considering Attitude and Product Involvement
Reza Mahmoodi*
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