Keywords = | ||
Number of Proceedings: 2 | ||
1 | The role of customer trust on customer purchase behavior with the mediation of word-of-mouth advertising (Study case of consumers of sports products in Isfahan city) | |
motahareh arbabibaluchestan* , soheila motalebi, Alireza Omidi, somayeh safari | ||
Show Article | ||
2 | Determining the Effect of Advertising on Behavioral Intentions and Customer Satisfaction of Sports Complexes Considering Attitude and Product Involvement | |
Reza Mahmoodi* | ||
Show Article |