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| Number of Proceedings: 3 | ||
| 1 | Investigating the effect of sports tourists' interaction and experiences on behavioral intentions and word-of-mouth advertising | |
| Mahila Pakseresht* , Maryam Alibolandi, Zahra Alibolandi | ||
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| 2 | Determining the Effect of Advertising on Behavioral Intentions and Customer Satisfaction of Sports Complexes Considering Attitude and Product Involvement | |
| Reza Mahmoodi* | ||
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| 3 | The impact of perceived Risk on sport participation consumption behavior | |
| khatereh jamaat* | ||
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